“The Music Industry Is Very Devilish” – Carter Efe Laments As He Announces Retirement From Music

Popular comedian and content creator turned singer, Carter Efe, has sent shockwaves through the entertainment industry by announcing his decision to quit music, citing the “dark and devilish” nature of the business.

In a viral video that surfaced on Saturday, the “Machala” crooner opened up about his harrowing experience behind the scenes of the Nigerian music scene. According to the entertainer, his initial perception of the industry as a platform for fun and dance was shattered by the harsh realities of contracts and revenue distribution.

“I ran away from music because the industry is very devilish. I thought once you drop a song, you can just go outside and dance to it,” Carter Efe stated, visibly frustrated.

The comedian-turned-singer further alleged that he was hit with a major financial blow regarding the earnings from his projects. He claimed that he received a communication indicating he would not even be receiving 10% of the revenue generated from his songs.

“Next thing, Spotify sent me a full letter saying I wouldn’t even be getting 10% from my song,” he claimed, a statement that has since sparked intense debate among industry experts and fans online.

While Carter Efe pointed fingers at streaming platforms, several music business analysts have countered his claims, suggesting that his grievances likely stem from unfavorable deals with distribution companies or record labels rather than the streaming platforms themselves. Social media users have been divided, with some accusing the entertainer of “playing the pity card,” while others sympathized with him over the notoriously complex nature of music royalties.

This retirement announcement comes amidst a separate legal firestorm for the comedian. Carter Efe is reportedly facing a lawsuit from rising AI-influencer Jarvis, who has dragged him to court over allegations of online harassment, bullying, and defamation.

As of the time of this report, Carter Efe seems to be pivoting back fully to content creation, leaving behind a music career that was as controversial as it was short-lived.